Content & Media Partner Litepaper


Summary

Ready Player DAO aims to reach a global gaming audience through content marketing, education-based initiatives, and turnkey event activations. By engaging in strategic partnerships with gaming projects and ecosystems, we seek to amplify acquisition strategies and remove onboarding friction to provide tangible results. We prioritize go-to-market, top-of-funnel distribution, and user acquisition strategies via customized media & content solutions.

RPD’s media & content offerings leverage some of the largest native gaming content creators in the space. These creators focus on bringing the billions of net-new, web2 gamers to the web3 ecosystem as we simultaneously procure external talent through our connections and community. We are actively expanding our creator network to increase content coverage across the diverse needs of web3 gaming audience.

Background

Traditional gaming market participants rely on content and media as critical pillars to solve user acquisition, content marketing, and community development needs. Legacy gaming developers have access to a robust marketplace of content creators for distribution and reach. Traditionally, gaming audiences rely on readily available media and content for the games they are exploring and playing. Web3 developers and gamers both lack these critical components, creating a major challenge for web3 games to successfully go to market.

Our current content creator network is anchored by:

Mystic7

2.5M+ subscribers on YT, 260k+ followers on twitter, 213k+ followers on Twitch, 45k+ on TikTok (pinned TikTok with 1m+ views).

Mystic7 began his career 10 years ago focusing on Clash of Clans and PokémonGo as well as having tested and shared content on various other mobile titles. Having a full understanding and grasp of the YouTube algorithm, he has stood up and succeeded with multiple channels and is now moving to short form content through TikTok and YT Shorts.

Alliestrasza

230k+ followers on Twitch, 108k+ subscribers on YT, 34k+ followers on Twitter.

Allie is a veteran Hearthstone streamer with deep knowledge and experience in the Trading card & strategy gaming genres, having already activated some of her community through Allie coin she understands the web3 audience well. Needless to say, she is excited to transition her current audience and cultivate a new one in web3.

Community-Based Creators

PatronJay